The Global Oreo Vault is real, even if only in the hearts of Oreo fans and followers. They dropped everything to save Oreo cookies.
#Global oreo vault professional#
A crew of both professional actors and Mondelez employees gave the film a very authentic feel. Maintaining an authentic and urgent tone required elevating the storytelling - showcased by the film cast. Agencies, directors, producers, and editors prioritized the production of the documentary, social short videos, physical vault build, social communication plan, media outreach plan, and influencer assets in record time: from idea to reality in only 35 days.įor this idea to work at its best, it needed to feel real for viewers and very real for the brand and architect tasked with saving the Oreo cookies. To bring this activation to life, we had to work against actual space and time. Fans went wild for them, asking how they could get their hands on a pack and requesting Oreo make them - for real. To further drive campaign engagement, we gave fans a peek into the vault which held special Oreo packs wrapped in protective casing, accompanied with powdered milk (just add snow!). Upon sharing that Oreo had a plan in the works, fans responded with feelings of relief and gratitude that followed our very serious tone, and anticipation for what was to come. We overhauled Oreo’s Instagram and Twitter for five days, masterfully dropping playful teasers about our plan to save the Oreo Cookies. We took this one step further by creating elements that captured consumer attention, like customized packaging for the stockpile of Oreos. Our social approach was to playfully insert the love for Oreo into a new and relevant context (the impending asteroid) and drive social buzz among fans throughout the journey. And while culture may change, the fact that Oreo is loved across the country does not.
Oreo is a brand that’s constantly finding new ways to tap into the cultural zeitgeist. But how? By building an asteroid-proof vault in Svalbard, Norway, filling it with a stockpile of Oreo Cookies and documenting the entire journey along the way. It was our civic duty to take the potential threat seriously, and to work day and night to protect the future of Oreo Cookies for our civilization. The asteroid actually does not pose a huge threat to humanity or its cookies on Earth, but it is still heartening to know the fact that there will still be room for the much loved Oreo cookies should the asteroid ever hit.Although there was virtually no chance (0.41% to be exact) of the asteroid threatening our beloved cookie when it passed by, Oreo wasn’t willing to risk a future without the world’s favorite cookie. The mylar layer is also impervious to different chemical reactions, air and moisture, and can keep the cookies really fresh even after a number of years have passed.
It seems like the answer is that the Oreo company will save itself! According to Oreo's statement some time last friday, as another layer of precaution, the Oreo packets were also wrapped in mylar, which is built to be able to withstand an extreme temperature of -80 degrees all the way to 300 degrees Fahrenheit Read Also: Philippine's First Rocket Company 'Orbitx' Joins the Race to Space With Biofuel: Seeks $2M Investment The tweet asked a question that should the asteroid reach Earth before the elections, who would save the Oreos? I wonder who will save the oreos? - Olivia Gordon October 3, 2020 The Global Oreo Vault project was apparently kicked off by a certain cookie fan called Olivia Gordon's offhand tweet back on October 3.
The vault is said to be located at 78☀8'58.1"N, 16☀1'59.7"E which is somewhere not too far from the Svalbard Global Seed Vault. Oreo vault's location and what temperatures can it withstand A video shows an actor's portrayals along with one real astronomer showing off the legendary vault. The vault located in the Arctic was actually meant to preserve the whole world's botanical legacy against both the unforeseeable natural or even man-made disasters.Īlthough Oreo's version is much smaller, it still shows that the cookie company is well committed to actually ride out on this truly epic PR stunt. The entire vault design was actually inspired by a specific famous seed vault located in the Arctic. What was the Oreo cookie vault modeled after?
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